Pay-Per-Click is a traffic generating method where a search engine or directory places your link in their searchable database and charges you a fee every time your URL comes up in a search and it gets clicked on. The amount of the fee that you pay is usually determined by bidding on keywords or key phrases. The two largest PPC search engines are Overture and Google AdWords. There are also numerous smaller PPC engines on the net, some very good a delivering affordable targeted traffic, others not.
Internet Marketing Concepts
ALT Tags
BL (Back Links)
CPA (Cost Per Action or Cost Per Acquisition)
CPC (Cost Per Click)
CPM (Cost per Thousand)
CTR (Click Through Rate)
Digital Marketing
Domain
Google Adwords
IBL (Inbound Link)
Internet Marketing
Interactive Media
KW (Keyword)
OBL (Outbound Links)
PageRank OR Page Rank
Paid Search Marketing
Pay For Inclusion
Pay-Per-Click
PFI (Pay For Inclusion)
PPC (Pay-Per-Click)
PR
Ranking
Robots.txt
Search Engine Friendly
Search Engine Optimization
Search Engine Marketing
Search Engine Results Pages
SEO
SEM
SERP
SMO (Social Media Optimization)
Top 10 Ranking
Web Marketing
Website Traffic

